insurance marketing communications

PL Communications specializes in insurance marketing communications.

The insurance landscape has changed during the past few years. Agencies are faced with competitors who are merging to form larger agencies with more marketing clout.

Carriers expect more new business production from agents, and they are diversifying product lines and adding technology to stay competitive. Smart players are introducing niche products as mainstream auto and home insurance products increasingly are online commodities. The healthcare insurance market is literally changing every day. Our marketing communications firm PL Communications (PLC) is firmly planted right in the middle of this sea of change. 

Our client list includes a network organization of 50+ agents that is expanding rapidly, a top 50 broker seeking acquisitions of smaller B2B agencies to build its book, a small local independent agent seeking to expand by acquisition and niche marketing, major carriers like Selective as well as niche players like Rockwood Insurance among others.

Our firm’s services range from branding to market research. While our main focus is insurance, we have also worked with dozens of small and medium size businesses and many nonprofit organizations as clients. As a result, we not only understand the insurance industry but also the client base you want to reach.

insurance marketing communications